Some of the Export Myths: 

 - slide1 1

ImageExport has nothing to do with company size –   it’s about culture and skills

Anywhere in the world business is about:

  • Understand and service the market
  • Engage with and learn from customers
  • Offer a relevant proposition, benefits and functionalities that customers want

- slide2 1

Image Export does not have to be more expensive to start up than domestic activities…

  • Use e-commerce and social media to build your presence
  • Use up front payment for the first orders

- slide3

ImageEnglish is THE international business language, simply use tools to aid communicate

  • Free translation on Google for your e-commerce sites
  • Work together with your partner
  • Use students and translators
  • Use local knowledge
  • Embrace their culture and language

- slide4 1

ImageExport can be less risky than your domestic sales

  • Use pre-payment
  • Letter of credit
  • Take out credit insurance if you need
  • Mainland Europe normally pays within 30 days and uses quick payment scheme discount if paid within 14 days

- slide5 1

ImageYes if you want it to be – but there is easy help all the way

  • shipping agent
  • chamber of commerce
  • even your local bank

We cannot be “expert” in all areas – focus on your core business and use experts where needed

 - slide6 1

ImageNo markets are secure…Overseas competitors are already knocking on your customers’ door

  • Spread your risk
  • Learn from your overseas markets to further strengthen your company

 - slide7 1

ImageNo…it is the customers and end-users that really set the price, not you

  • Is it really worth it?
  • It is a global market place – your domestic pricing is already known in the overseas markets
  • Supply chain price escalation cannot always just be put on the end price

 - slide8 1

ImageNo set rules – it all depends on:

  • Market size
  • Type of product
  • The degree of control you want or are able to exercise in the market
  • Investment level

 - slide9 1

 ImageYou do need to adapt to new markets

  • Communicate in local language
  • Fine tuned tastes to local preference
  • Size and packaging to suit local requirements

 

Let me know; If you would like the full presentation, just send me an email   hlp@optimumexport.com  and I will email it to you… Thank you

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