How to find your enterprise and export mojo…
The business has lost its mojo
Our mojo is our source of confidence–the thing that lets us know we can be successful
We need our mojo to inspire our overseas partners and listen to our consumers across the world, to innovate, learn from our failures and successes and have fun and grow.
So, how does business get its enterprise and export mojo back if lost?
Start with one small win…do something exciting
Deal with your mojo-killers (bureaucracy and people who spend too much time playing politics are often the main culprits)
Focus on your mission, not your obligations….what is your business for and what are your values? If your core values weren’t clearly defined when the business started (or if they haven’t been addressed since then), you might need to go back to the drawing board
Visit your markets and have conversations with your consumers
Empower people to become mojo-makers…these are the people who have got the drive and belief to putt your values into practice. Great employees believe in what they’re doing and can often provide ideas to help take your business to the next level.
Identify and nurture your company’s “IT” factor. What is it that makes your company special? Why do people like working there? Why do your customers love you?