How Seabrook Crisps grow their export

Inspiring story from Seabrook Crisps , Kevin Butterworth, Marketing and International Sales Director at the EXPORTING  IS GREAT International marketing masterclass He highlighted the key factors in the Export success of Seabrook Crisps: Board level...

How to keep on top on what is happening in your markets

It is often easy to forget to keep track of what is happening out there in the markets you are serving. You have targets to reach, spreadsheets to finish, worries over complacent distributors, etc.   You cannot visit all your markets every month but when serving...

Strategic partnerships

Strategic partnerships can help accelerate your international presence In the midst of the discussions among organisations wishing to grow overseas whether to go via a local agent/distributor or direct using strategic partnerships are often overlooked. For Western...
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