Export Enterprise Scorecard – Consumer engagement

Simple tools to use in your export markets

Grow your export by providing great customer service and experiences around the clock and globe

With consumers increasingly seeking information and buying products via their mobiles it is now imperative that the enterprising exporter is in direct communication with their consumers. • Products updates, chat-rooms and social and community engagement are some of the actions that are open to all, regardless of sector or size. • But you also have to decide who owns the channels and who maintains them – you or the local partners?

Can you sit in Basingstoke and be attuned to what’s happening on the ground in Melbourne?
Do the local partners have the capacity and capability (and passion!) to engage with consumers in an authentic way?
Also, Language – English or local

Real-time, genuine feedback and communication direct from your customers can give you a strong competitive advantage when growing your brand and business worldwide

Let Social media spread the word

Let YouTube help you spread the word of your business around your markets new and existing as one example

Did you know that YouTube is the most used browser on the web.

It can be done on a very limited budget as there are free video app for smart phones and tablets etc. Why not link up with the local schools or colleges and get the views and touched from the younger generations and again do not forget to inspire your customer to shared their love with your brand. Your local partners can also work with you to setup bespoke market channels and help service the customers.
Best of all: if it does not work, it can be improved quickly or even taken down.
No, I have not forgotten Facebook or Twitter to mention a few more

But allow to customize your engagement channel with what is used and even allowed around the world

Here is a basic list where you can you can keep on top-on what is happening in your markets and follow what is going on in the social media world.

Export Enterprise Scorecard Part 2 – Consumer engagement