The Export Grower Centre
Innovative training and support to help grow your export
Blended learning through the Export Grower Centre
Every business is at a different stage on their export journey, so we offer bespoke training and support suited to your business needs
- One-to-One sessions or bespoke project work
- Workshops within the company
- Consultancy; an all-round review of the key aspects of the international opportunities around you
How to stay in the #growexport loop
- Monthly newsletters and blog updates
- LinkedIn group and web forum
- Frequent webinars and e-books to your own computer
Tiered training modules
We also appreciate that this is a fast-moving world and therefore we will constantly seek to learn, improve and develop the content and the way the programme is delivered
- Getting ready for export…How to get the culture and skills right
- Researching overseas markets and consumer trends
- Which markets and when…Getting on the right stage of the product/category lifecycles in the different markets
- How best to enter the market, an overview of all the routes to reach the end-users
- Developing the right products and propositions for export
- Getting the pricing structure right
- Documents and logistics…
- Legal aspects…Agreements, copyright trademarks
Key for further growth: Learning from your successes and failures
- Researching existing and new overseas markets and consumer trends movements
- Which markets can be grown…Getting it on the right stage of the product/category life cycles in the different markets
- Developing the right products and propositions for new markets, review existing markets developments
- Working with the channels and partners. Complete review of existing markets and partners. Benchmark for new markets and channels
- Digital communication and social media platforms…Develop, review and learning to help shape the future trends
- Review existing Pricing and margins
- Documents and logistics…
- Legal aspects…Agreements, copyright trademarks
Structure to include:
- Researching existing and new overseas markets and consumer trends movements
- Review and look at existing and new overseas market models
- Developing the right products and propositions for new markets, review existing markets developments
- Working with the channels and partners. Complete review of existing markets and partners. Benchmark for new markets and channels
- Digital communication and social media platforms…Develop, review and learning to help shape the future trends
- Review existing Pricing and margins
- Optimise Documents and logistics…
- Stay on up of Legal aspects…Agreements, copyright trademarks
Lots of learning from global successes and failures
Our approach and formats
Workshops
Half-day workshop
Introducing the ethos and ideas behind growing your export
Focus on growing and developing your reach and impact
Three 15-minute webinars, supporting and follow up after each workshop
Network with e-news and sharing of stories and lessons learned
One-to-One sessions or bespoke project work
We can provide help with consultancy services for starting and planning your export journey.
If you are already working internationally or part of an international group we will review or troubleshoot the current situation and look at the opportunities
We have had considerable success in developing and delivering this type of blended learning, information and work programmes, as we make sure the guidance is supported by practical case-studies.
We are of course open to discussing your specific needs to ensure it aligns with your purpose.
Everyone is time-poor so we focus on providing engaging and relevant learning in bite-size chunks, available for people at their convenience.
Remember, it is for anyone who is keen to start and grow export, whether already involved or not. Accessibility to the material is crucial, so all the material and resources are jargon-free, packed with case-studies and simple action plans
The presenter, Hanne-Louise Pedersen is Founder and Director of Optimum Export which trains and supports businesses across the world to grow their international business through innovation, cultural understanding and efficiency.
Whether you want to run a half-day or full-day event within your business or set up an external workshop for businesses, please contact us for further information on 07540334043 or email [email protected] to discuss your requirements and we will find the best solution for you
