The right export partnerships create relationships and more profit and $£
In any export partnership, you must start with agreeing on a vision.
You need to be clear about why you are coming together and should be able to communicate the vision of the partnership. The process of agreeing on a vision is very important as people get involved in partnership working for a range of reasons. Each participant needs to be clear that they can sign up for the vision of the partnership.
Underpin the partnership with an agreement. The process of negotiating and underpinning a partnership with an agreement is much more than ‘ticking a box’.
Leadership is required. Embarking on partnership working or remaining committed when the going gets tough can be very difficult. Even when it is clear that partnership working can improve the services for beneficiaries, it is not uncommon for the process to cause unease with some board members, staff and key stakeholders. Strong leadership is required to support people and bring them through the unease associated with change. Underpin the partnership with an agreement. The process of negotiating and underpinning a partnership with an agreement is much more than ‘ticking a box’.
Always remember collaboration is about people It is so important to remember that organisations themselves do not collaborate, people collaborate! Therefore the ultimate success or failure of a partnership rests with the people around the table.
To learn more about the key planks of the 8 Ps for successful export please join us on the upcoming 8 Export Ps webinar series
